The Pixel Insider — From exploration to execution

MARCH 2026 — Edition #2

the

pixel

insider

by WEB DESIGN TEAM

INTRODUCTION

March was a month where several ideas started turning into more solid and scalable solutions. We improved key journeys like services and configurators, while continuing to automate internal work and reduce manual effort. We’re only showing a part of what was done to keep things focused. More updates — especially around AI image generation — are coming soon.

WHAT WE BUILT

Simplifying appliance repair journeys

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Problem

The appliance repair experience was fragmented, with multiple ways of searching for the same service and gaps where no dedicated pages existed.

Solution

We simplified the journey by highlighting the most requested services through visible cards, while covering the full range with dynamically generated options supported by synonym mapping.

Impact

Users can now find the right service more easily, with fewer dead-ends and a smoother path to request support, even when a dedicated page is not available.

Simplified how credit simulators are updated

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Financial Systems Platform Stability Operational Efficiency

Simplified how credit simulators are updated

Problem

Credit simulators were spread across multiple pages, requiring manual updates each time new rates were released — a slow process prone to errors.

Solution

We centralized how rates and legal information are managed, allowing updates to be made in one place and automatically applied across all simulators and pages.

Impact

Faster updates, greater consistency, and reduced risk when handling critical financial information.

Wizard Services Page Creator V2.0.0 & 2.1.0

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AUTOMATION CMS NO-CODE

Wizard Services Page Creator V2.0.0 & 2.1.0

Problem

The Wizard Services Page Creator already streamlined the creation of new service pages, but editing existing published pages was still manual and time-consuming. In addition, some parts of the app still needed stronger validation, clearer visual guidance, and a more polished editing and preview experience.

Solution

We expanded the app to support existing page editing flows, including automatic page reading and manual fallback import, and then refined the overall experience with a new set of UX and frontend improvements. These included cleaner navigation, stronger validation in the content step, improved visual states and icons across the interface, and a smoother live preview experience.

Impact

Together, these updates transformed the Wizard Services Page Creator into a more complete, reliable, and user-friendly tool. The app now supports both page creation and page editing more efficiently, reduces manual effort, improves content accuracy, and offers a smoother overall workflow for managing service pages.

Expanding Apple configurations beyond stock

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PRODUCT EXPERIENCE CUSTOM CONFIGURATION E-COMMERCE

Expanding Apple configurations beyond stock

Problem

When customers wanted a specific Apple configuration that wasn’t available in stock, we often had no way to offer it. This meant limited options on the site and, in many cases, customers leaving to buy those configurations from competitors.

Solution

We developed an Apple CTO (Configure-To-Order) simulator that maps the full range of Apple computer configurations. Using a dedicated database of possible SKUs, the tool allows customers to configure Macs directly on the site — even for combinations that are not physically in stock.

Impact

The configurator dramatically expands the number of Apple computers we can offer. Instead of losing customers looking for specific setups, we can now capture those orders and request the configuration directly from Apple.

TEAM ACHIEVEMENTS

Inês Barata

NSS Email Redesign

Designed a new email experience for the NSS survey aimed at improving customer response rates. The new template replaces the previous formal approach with a more human and direct message that references the customer’s recent purchase and clearly explains the value of their feedback. The redesign also simplifies the layout and brings the main satisfaction question directly into the email, making it quicker and easier for customers to share their experience.

Nuno Dias

Large Delivery Form

Implemented a dedicated landing page to support large-format deliveries, giving an external form a clearer Worten look and feel and making it easier to use in practice. The solution also captures order details directly from the URL and pre-fills the form automatically, reducing manual work and helping the delivery team move faster.

Francisco Ferreira

Worten App Smart Banner Implementation

Implemented a new smart banner to promote the Worten App across key areas of the site, based on the UX team’s design. The banner appears as a persistent floater at the bottom of the screen, remaining visible during scroll while keeping the browsing experience unobtrusive. The implementation includes session-based visibility, dismiss functionality, and event tracking to measure interactions with the banner.

OPERATIONAL SNAPSHOT

Team Activity

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March was a month of focused execution across key campaigns and product initiatives. The team handled 152 tasks, with 131 owned and 21 assisted, reaching an 86% ownership rate. Work remains steady with 182 tasks currently in progress, reflecting ongoing demand across campaigns and platform work.

LEARNINGS

Clarity before speed

Starting without clear requirements often leads to rework. A slower start saves time later.

Done is not done without tracking

Finishing the feature is not the end. Events and measurement should be part of the work from the start.

Focus creates better outcomes

Fewer, more targeted initiatives lead to stronger execution and higher ownership.

AI is accelerating how we build

The growing ecosystem of AI tools is reshaping how we prototype, automate and deliver faster.

WHAT'S NEXT

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UNDER THE HOOD

GraphQL → A3 Migration

We are replacing the current GraphQL API that powers simulators and dynamic pages with the new A3 API. With more than 100 dependencies, this is a critical migration to ensure continuity and stability, avoiding any disruption once the current API is deprecated.

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PRODUCT EXPERIENCE

Worten Services Homepage

We are preparing a new Services homepage, with a complete rethink of layout, structure and user flow. At the center of the experience is a new search approach designed to help users describe their needs more naturally — aiming to reduce friction and set a new benchmark compared to competitors.